Join us at #VelocityConf!

For the third year running, Intechnica are sponsoring Velocity Conference in Europe – this year taking place in Amsterdam.

Velocity is the premier Web Performance and Operation conference, with a schedule packed with the cutting edge of web performance topics and discussions.

If you are attending, be sure to drop by stand 426 on Thursday or Friday, where you can talk to us about:

  • Managed Performance Testing – Delivering a more a consistent, expertly managed performance test resource
  • APM Managed Service – Get the most value and benefit possible from an investment in Application Performance Management tools
  • TrafficDefender – Guarantee website uptime and performance at peak times such as Black Friday sales with our traffic management and visitor queuing solution

Not got your pass yet?

Use our discount code Intechnica25 for 25% off your pass!

Click here to register

Preparing for Peaks at

In one of the sessions taking place during Velocity, Adam Warne (Director of IT Services at will talk about how the UK’s largest online white goods retailer prepares for peaks in traffic by using information to build the right architecture.

This talk is taking place on Thursday 29th October at 17:05 in room G109.

Not attending Velocity? Join a live webinar

Adam will also be presenting his talk in a live webinar on Thursday 5th November, 6pm GMT.

Click here to register


Intechnica are sponsoring Velocity Conference in New York and Amsterdam – Get 25% off your pass

We’re happy to announce that Intechnica are now silver sponsors for the O’Reilly Velocity Conference 2015, both in New York (12-14 October) and Amsterdam (28-30 October).

This marks the third consecutive year Intechnica has sponsored Velocity in Europe, having exhibited in London in 2013 and Barcelona in 2014, but will be the first time Intechnica have sponsored the conference in the United States. This supports the company’s recent expansion into the States following investment into its TrafficDefender web traffic management product.

As sponsors we’re happy to be able to offer a discount code for 25% off passes to each conference. Simply use the code Intechnica25 when ordering your pass to apply the discount.

Stay tuned for more information on our involvement in both New York and Amsterdam!

8 Ways to Get the Most From Velocity Europe 2014

Sharp shooting at last year's conference. Photo: O'Reilly Conferences (CC BY-NC 2.0)

Sharp shooting at last year’s conference. Photo: O’Reilly Conferences (CC BY-NC 2.0)

In just a few days, we’ll be jetting off to Barcelona for Velocity, the top Web Performance and Operation conference in Europe. This will be our second year as sponsors (anyone who came to London last year might recall playing our James Bond quick draw game), but even more excitingly, our first year speaking. Quick plug: Check out our talks on Monday and Tuesday, and tutorial on Wednesday, and come say hello at booth 517!

[Not got your Velocity pass yet? Get a 25% discount with our code INTECHNICA25]

Velocity only comes around once a year and it’s a great opportunity to learn, meet like-minded folks, get new ideas and inspiration and soak up the web performance Zeitgeist, so it’s important to make the most of the occasion.

Here are just a few tips on being adequately prepared to rock before, during and after Velocity.

Have your goals in mind

People go to conferences for various reasons, and Velocity is no different in this regard. For attendees, it could be to learn about a specific area, like mobile, or even a specific tool or language. You could be looking for a job or tips on how to get promoted where you are. Or you could be there just to learn about the wider advances and trends in the industry.

Even for vendors or businesses looking to hire or investigate new solutions, it’s important to set your goals before the conference and keep them in mind while you’re there.

Check out the attendee directory before you go

In case you didn’t know, there’s an Attendee Directory for Velocity designed to help you set up networking before you even get to the conference. If there’s someone specific you want to make sure you meet in Barcelona, be it an expert in a specific field or even someone who might hire you, it makes sense to reach out before you get there and set a time and place to meet. Just make sure your message is personal, professional and will be of interest to the other person.

Plan your schedule carefully with your team

There is a packed schedule of sessions throughout Velocity, with a choice of three (at times four) sessions vying for your attendance. Luckily it’s quite straightforward to plan your days out using the Velocity website, by adding sessions to your personal schedule.

One thing to keep in mind if you are going with colleagues is that you have the opportunity to cover a lot more sessions by cross referencing the sessions you are each interested in. If there are clashing sessions of particular interest, you could delegate team members to different sessions and compare notes later. Pro tip: You can download your schedule as an iCal file, and easily share your schedule with colleagues via the public link in your account settings!

Don’t just go to sessions – expand your horizons

While there are a shed load of great sessions and tutorials to check out, don’t think Velocity is just about sitting and listening. There’s also the opportunity to interact with speakers, O’Reilly authors and other like-minded attendees. Go out of your way to take part in Office Hours where you can ask speakers questions directly, Birds of a Feather sessions where people interested in a specific topic can chat, book signings, and networking opportunities.

Follow the hashtag – #VelocityConf

If you’re on Twitter, make sure you check out #VelocityConf during the conference. In fact, why not save the search in your Twitter client ahead of time?

Following along on Twitter, and tweeting your thoughts on what you’re seeing and hearing using the hashtag, is a great extra way to get involved in conversations and interact with other attendees. Don’t be afraid to jump in and contribute! You might even gain some new followers.

Get the app

Did you know there’s a Velocity app? Well, you do now. It offers a convenient way to see what sessions are happening when, make notes, see a floor plan of the conference and much more.

What conference would be complete without its own app?

What conference would be complete without its own app?

There are versions for iOS and Android, both free.

Go out of your comfort zone

This applies to both networking and the sessions you attend. I’m not sure if anyone really enjoys striding up to a table full of strangers and getting involved in the conversation, but if you have something valuable to add, you could end up making friends/influencing people.

Similarly, if you’re unsure as to which sessions to go to, why not go to a session on something you know nothing about? It’s a leap of faith but if the speaker is good, you’ll get into the topic and it could be more valuable than you thought.

Share the knowledge

Finally, but very importantly, don’t keep your notes to yourself. As already mentioned, you should pool your notes with colleagues, even if you went to the same session, and share what you learned with your teams and organisation. If you business has a Wiki or internal knowledge portal, be sure to upload your notes to it, or even write blogs or do a presentation on your findings. After all, it’s likely not everyone in your business who wanted to go was so lucky enough to attend Velocity…!

Once again, if you’re going to Velocity, come and say hello to the Intechnica guys at stand 517. See you there!

Who was quickest on the draw at Velocity Europe?

Last week Intechnica were pleased to be involved in Velocity Europe 2013, O’Reilly’s Web Performance and Operations conference, where we sponsored an evening reception – as well as soaking up the sights and sounds of the web performance community.

The conference featured almost too many fascinating talks to mention – which is why we’ve left that to one of our SMEs Jason Buksh on his blog – check out his Velocity Europe retrospective.

Photo: O'Reilly Conferences (CC BY-NC 2.0)

A sharp shooter takes the quickdraw challenge. Photo: O’Reilly Conferences (CC BY-NC 2.0)

During the Intechnica-sponsored evening event, and at various breaks throughout the conference, we invited attendees to take part in our Quickdraw competition. Contestants were challenged to land a lethal shot on James Bond in the fastest time possible, with a prize for the quickest on the draw.

When the dust cleared, one man stood victorious – Matt Hailey from Skyscanner, who won himself a £100 Amazon voucher by delivering a killing blow to Bond in a lightning-fast 0.34 seconds – significantly faster than the mean average time of 0.61 seconds. Congratulations Matt!

Passionate about Performance?

Join Intechnica to work as a Performance Engineer/Architect within leading eCommerce, media and financial services organisations.

Find out more on our website